Do you want to use email marketing to connect with your audience?
With email marketing software, you can talk directly to your audience and run successful marketing campaigns to take your business to the next level. It also helps you keep in touch with your subscribers over time.
In this article, we’ll talk about the top 10 best email marketing software as chosen by experts.
Why is it important to choose the best email marketing software?
Email marketing is one of the most affordable and effective ways to market your business, boost sales, and connect directly with customers. It is the most important part of digital marketing, and it helps you guide your customers through their journey.
You can’t run an email marketing campaign with Gmail anymore, so you need platforms for email marketing.
A good email marketing software will let you make emails that look great, divide users into groups, track how well your campaigns are doing, and, most importantly, keep your emails from ending up in the spam folder.
You should also make sure that all of your marketing emails have a link to “unsubscribe” so that people can easily stop getting your campaigns if they don’t want to.
If you don’t choose the right email marketing software, you might send users emails that don’t look very professional. Or maybe they won’t get your email at all. Not only did that marketing plan fail, but it was also a waste of money.
When looking for the best email marketing software, it’s important to be able to send personalised emails and have access to advanced features that will help your marketing campaign do better.
Here are a few things you should look for in a company that offers email marketing services:
- Use-friendly
- Signup forms
- Contact list segmentation
- Features of email automation
- A/B testing how something works
- Metrics built in
- Integrations with social media and other email marketing tools
- But what if you can’t email anyone?
Don’t worry, it’s easy to build an email list with OptinMonster or other tools.
optinmonster can help you grow your email list.
OptinMonster is lead generation software that is easy to use and lets you make email opt-ins that will get you more subscribers.
You can make good popups with their easy-to-use drag-and-drop builder and targeting rules. For example, you can make an Exit-Intent® popup that will track when a user is about to leave your site and send them a targeted message at the right time. So, users will be asked for their email addresses before they leave your site.
With a tool like OptinMonster, you can improve the way you get leads and build a huge email list quickly.
Now, let’s get started!
Check out our list of the 10 best email marketing programmes that will help your business grow.
The Best Services for Email Marketing
Almost every platform we list below has a lite version of a forever free plan, so you can start your email marketing strategy without spending a dime. We’ve also talked about which service is best for eCommerce businesses and small businesses.
Sendinblue
Sendinblue is an email marketing software that has everything you need. It also lets you send text messages.
Their drag-and-drop builder lets you make emails that look professional in just a few minutes. They have a lot of great features, like an HTML editor, a responsive template gallery, email testing, audience segmentation, real-time statistics, heat maps, and more.
With their free plan, you can send 300 emails per day to as many people as you want. If you want to send more emails, you can upgrade to a paid plan, which starts at $25 per month.
Sendinblue is ready for you to use right now.
Constant Contact
Constant Contact is a popular and powerful piece of email marketing software.
In minutes, you can create a beautiful email marketing campaign by choosing one of their many gorgeous templates. They also offer an easy-to-use drag and drop email builder so you can fully customise your messages to fit your brand.
Constant Contact boasts a number of useful features including the ability to monitor your email campaign success, send automatic welcome emails, and even help you test your subject line to make sure your emails get opened.
You can set up drip campaigns and automatic emails with their automation tools.
With Constant Contact, you can be sure that 97% of your emails will be sent. Plus, they have a great customer support team.
You can start using Constant Contact for free for a limited time with their free 30-day trial, and their service starts at $9.99 per month. Pricing is based on how many contacts you have, so if you want to send more emails, you’ll have to switch to a more expensive plan.
Start using Constant Contact right away!
ConvertKit
ConvertKit is a marketing platform made for creators who want to grow their audience and make money from it. It’s a great choice for both new marketers and more experienced ones.
They have a variety of features that will make email marketing campaigns for your business a success. One of their unique features is a drag-and-drop sequence builder that makes it easy to make automated emails that are personalised and help your business grow.
This platform also has opt-in forms that are easy to embed and will help you grow your email list. You can also divide your contacts into groups based on their history and do other things. They even have videos and workshops that you can use to help you make a great email campaign.
Up to 300 people can use ConvertKit’s free plan. Plans with extra features start at $9 per month. You can then use the landing page builder, fill out forms, and send out broadcasts. You can tag and divide your subscribers into groups, and you can also list digital products you want to sell. With these plans, you’ll get email and live chat support around the clock.
Get started right away with ConvertKit!
AWeber
Another great piece of software for your email marketing needs is AWeber. You can choose from email templates that work on phones. And you can change them easily with their drag-and-drop editor.
You can also add tags to emails to set off automated email campaigns based on opens and clicks, send follow-up emails automatically, and divide your subscribers into different groups. With their Email Newsletter feature, your blog posts will automatically be turned into emails that look great.
AWeber gives you a free 30-day trial, and if you have less than 500 subscribers, you can use the free plan. Paid plans start at $16.15 per month and let you send as many emails as you want.
You also get access to a huge library of guides and tutorials to help you along the way.
Start Right Now with AWeber!
Campaign Monitor
Campaign Monitor gives you access to hundreds of professionally designed email templates that work well on mobile devices and will impress your audience. You can also use their drag-and-drop email builder to make an email that fits your business perfectly.
Another cool thing about them is that they have a one-of-a-kind visual journey designer that can help you keep your audience interested and get them to buy.
You can sign up for free and don’t have to give them your credit card information to get started. Their Basic plan only costs $9 per month.
Campaign Monitor also has a 99% customer satisfaction rate and customer service that has won awards, in case you run into any problems.
Campaign Monitor is ready for you to use right now.
Mailchimp
Mailchimp is one of the best-known and most trusted services for email marketing. It is a great way to run your email marketing campaign.
The prices are one of the best things about Mailchimp. There is a plan that is always free, which is great if you are just getting started. You can then upgrade your account when you’re ready to grow your email list and your business. They have plans that let you have an unlimited number of subscribers and send an unlimited number of emails for as little as $13 per month.
With Mailchimp, it’s easy to make awesome emails that will get people’s attention, and you can connect their service to platforms like Shopify, Salesforce, and WooCommerce.
You can also set up automation with just a few clicks so that your customers get the right emails at the right time, like welcome series, cart abandonment, birthday recommendations, and order notifications.
Mailchimp also lets you send transactional emails to your contacts, so you can let them know about things like order confirmations and updates.
Start Using MailChimp Right Away!
Drip
Drip is a great email marketing tool for businesses like eCommerce, startups, bloggers, and marketers.
This software option comes with a lot of email marketing tools to help you sell your products to your email list. It’s easy to connect to most eCommerce platforms, Facebook ads, payment processors, apps for delivering online courses, and more.
You can build beautiful emails with their Text Builder and Visual Email Builder that go beyond simple email. Drip lets you make email campaigns, single emails, custom Facebook ads, websites and landing pages, postcards, and text messages.
There are a lot of automation features that let you send emails to different groups of contacts. You can also set up automated workflows that cut down on the time it takes to do admin work and run on their own.
In addition, the Drip dashboard has built-in metrics that let you see your open rates, click-through rates, and other campaign statistics.
Their most basic plan costs $39 per month, making it the most expensive option here. But this is the best choice if you need good software with powerful features, especially if you run an online store.
You can try it out for free for 14 days.
Start using Drip right away!
ActiveCampaign
ActiveCampaign is another great email platform that also offers marketing automation, sales and CRM (customer relationship management), and messaging services.
ActiveCampaign can be linked to more than 910 apps, such as PayPal, WooCommerce, and Facebook. They also have more than 250 email templates to help you make your emails look better. You can also change them to fit your business and make them unique for the people who sign up for your email list.
ActiveCampaign also has other features, such as the ability to host images for free. With this feature, you can upload as many images as you want for your campaigns. They also let you add tags, get notifications and make deals when someone clicks on an email, track your location, track your site, and more.
Plans begin at $29 per month. You can try them out for free for 14 days without giving them your credit card number.
ActiveCampaign is ready for you to use right now.
Sendlane
Sendlane is a powerful email marketing service that makes it easy to grow your business.
Sendlane can be added to your website so that you can track location, location history, purchases, and more. This helps you make emails that encourage your customers to buy. They have many useful features, such as a drag-and-drop email editor that is easy to use, email retargeting, list management, real-time reporting, scheduling, and more.
Sendlane offers a free 14-day trial, and their paid plans start at $83 per month after that. They also offer live chat and email support around the clock to help you with any problems you might have. There is no phone support, which is a big problem because the price is so high.
Start Using Sendlane Right Away!
We hope you liked this article about how to grow your business with the best email marketing software. We hope you’ve found the best choice for your business.
Check out HubSpot, Mailerlite, and Moosend as well.
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GetResponse
It’s easy to make beautiful emails that your subscribers will love with GetResponse.
There are a lot of templates that you can change to fit your needs. You can also make your own email from scratch. You also have access to a library of more than 2 million images from Shutterstock that you can use to make beautiful email designs. You can also use the mobile preview right in the editor to make sure your email looks good on all devices as you’re making it.
You can also tailor emails to each subscriber with GetResponse. A drag-and-drop autoresponder organiser, advanced segmentation tools, a real-time activity tracker that lets you see when your emails are opened, and more are among the other features.
GetResponse costs as little as $13.30 per month for up to 1,000 contacts and an unlimited number of newsletters and landing pages.
Start using GetResponse right away!